Agency: Wieden & Kennedy Shanghai
Nike Greater China has released its latest “Just Do It” campaign, speaking directly to China’s booming running population via Wieden + Kennedy Shanghai. The campaign, dubbed “Let the Run Tell You Why,” includes an innovative interactive film titled “The Run” – 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.
“The Run” takes the viewers through different journeys of everyday runners. Viewers can dive deeper into featured stories by clicking on embedded links throughout the film. Each story conveys the power of running and provokes the viewers in different ways. The campaign has been powered by social engagement through Weibo and WeChat platforms. Nike’s newly created WeChat account “Nike+ Run Club” aims to create the best running community and provide better services and greater support for runners to help them perform their best.
Source: campaignbriefasia – http://bit.ly/18dYXkX