Client: Carlton Dry
Agency: Clemenger BBDO
Binocular golf, skateboard slam dunks, homemade inflatable sumo suits, leopard print leotards, hot dogs cooked in the dishwasher. Carlton & United Breweries admits its latest batch of Carlton Dry ads are a bit different.
“The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive. This summer we’re taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV,” said CUB general manager Carlton Dry, Andrew Meldrum.
“We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies,”
Source: adnews – http://bit.ly/19H22qY