If only someone could stop the times…

Client: PSA
Agency: Clemenger BBDO

This eerie safe-driving PSA from New Zealand employs a “time freeze” to impressive, heartbreaking effect as we watch two drivers, seconds before they threaten to collide, emerge from their vehicles and discuss the situation.

One driver, with his small son in the back of his SUV, has misread the other’s excessive speed while pulling into an intersection. Both concede it was “a simple mistake.” But as the oncoming car creeps ominously ahead, shattering the otherwise frozen backdrop, they realize with mounting horror that there may be nothing they can do to avoid the inevitable. They walk back to their cars, and we share their sense of anguish and helplessness.

Source: adweek – http://bit.ly/KvdvUx

Advertisements
This entry was published on January 7, 2014 at 2:38 pm. It’s filed under TV and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “If only someone could stop the times…

  1. Good day I am so excited I found your weblog,
    I really found you by accident, while I was searching on Bing for something else, Regardless
    I am here now and would just like to say thanks a lot for a tremendous
    post and a all round interesting blog (I also love the theme/design),
    I don’t have time to look over it all at the minute but I
    have bookmarked it and also added your RSS feeds, so when I have time I
    will be back to read more, Please do keep up the fantastic work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: