Agency: Clemenger BBDO
This eerie safe-driving PSA from New Zealand employs a “time freeze” to impressive, heartbreaking effect as we watch two drivers, seconds before they threaten to collide, emerge from their vehicles and discuss the situation.
One driver, with his small son in the back of his SUV, has misread the other’s excessive speed while pulling into an intersection. Both concede it was “a simple mistake.” But as the oncoming car creeps ominously ahead, shattering the otherwise frozen backdrop, they realize with mounting horror that there may be nothing they can do to avoid the inevitable. They walk back to their cars, and we share their sense of anguish and helplessness.
Source: adweek – http://bit.ly/KvdvUx