Client: New York Lottery
Agency: DDB New York
There are a lot of bars in the state of New York, and from Brooklyn to Utica, it would cost a ridiculous amount of money to buy a round for however many patrons there’d be on any given night. But that’s what fictional Steve did. He gave a drink to everyone from the club dancer to the scarfed Bubbe, and everyone toasted to Steve even though nobody knew his identity. That’s what you can do when you win the lottery.
The minute-long spot ultimately drags a bit from relying on such a drawn-out punchline that cutting it in half would’ve been a good idea. However, “Toast” is another adequate ad for New York Lottery’s “Yeah, that kind of rich” slogan. The slogan is not be the cleverest or the simplest, but it lends itself to all kinds of silly plays on how lotto winners can spend their money. In the past, we’ve seen commercials about winners who paid for alien recreations and celebrity joke-writers.
Source: medibistro – http://bit.ly/KvftUY