Agency: AMV BBDO
The latest installment of Guinness’s “Made of More” campaign, a celebration of people with character, takes the brand to Brazzaville, the capital of the Republic of Congo, in celebration of the Society of Elegant Persons of the Congo, or “Sapeurs.”
Members of the society, a real group of men united by their love of style, an aspirational attitude underpinned by a strong moral code, and a desire to inspire others by example, feature in the ad and an accompanying online documentary created by agency AMV BBDO.
As “Sapeurs” unfolds, viewers are taken on an emotional journey starting in Congo’s sugar cane fields which then depicts the men’s transformation as they change clothes and get ready for a night out with their friends in a local bar.
Source: fastcocreate – http://bit.ly/1hoflCo