Bad guys have all the fun.

Client: Jaguar
Agency: Spark 44

Bad guys have all the fun. At least, that’s the takeaway from a new Jaguar commercial that will air during the 2014 Super Bowl.

In the 60-second ad, actors Sir Ben Kingsley, Tom Hiddleston, and Mark Strong speak to the camera and posit that Brits make the best bad guys because “we’re more focused,” “we have a certain style,” and “maybe we just sound right.”

Along the way, the men use a fancy helicopter and two swerving Jaguar F-Type Coupes to meet at a high-tech command center in London. “Oh yes,” Kingsley remarks at the end of the ad. “It’s good to be bad.”

Source: businessinsider – http://read.bi/1balj5e

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This entry was published on January 30, 2014 at 4:43 pm. It’s filed under TV, Web and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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