Finally a good reason to stay away from your phone.

Client: UNICEF
Agency: Droga5

UNICEF and Droga5 introduced a new iteration of the Tap Project last year, which let you turn your social networks into “pipes” and friends into “taps” to raise awareness about water shortages.

Now, the agency introduces a fun challenge that manages to do some good. Turn it on on your cellphone, then put your phone down on a level surface. The longer you go without touching it or playing with it, the more resources will be donated to children in need. While you’re not playing with it, the phone shows stats and information about worldwide water shortages.

The idea is to show that when you can’t live without something so non-essential for even a few minutes, how can kids live without the most essential resource?

http://www.unicefusa.org/campaigns/tap-project/

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Source: creativity-online – http://bit.ly/MgfvR6

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This entry was published on February 21, 2014 at 1:50 pm. It’s filed under Innovation and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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