How long will you survive without your lifejacket?

Client: Guy Cotten
Agency: CLM BBDO

Each year in France too many people drown at sea because they neglect to wear a lifejacket. 43% of French people believe that because they can swim they do not need one. However, no matter whether you merely enjoy water activities, are a boating enthusiast or a genuine professional, in the case of an accident, the chances of surviving without a lifejacket are unlikely.

In order to generate massive awareness, Guy Cotten and CLM BBDO created an interactive and immersive experience: A Trip Out To Sea, that makes people sense and experience what it feels like to drown, in the hope of making lifejackets a natural reflex.

The principle is simple, scroll without stopping to stay above the surface.

During several minutes, your only chance of survival is to scroll continuously. The breathtaking experience puts you in the place of the victim, asking you to interact in order to stay alive. Scrolling continuously however is physically and psychologically exhausting. Quickly, tired of scrolling, you give up and drown, revealing the following message: At sea, you tire faster than you think. Whenever you go out to sea, wear your lifejacket.

You then understand how tiring it is to swim at sea without a lifejacket, just like it is tiring to scroll continuously. How long will you survive?

Advertisements
This entry was published on April 22, 2014 at 11:32 am. It’s filed under Web and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: