Who do you want to be to win the game?

Client: Nike
Agency: Wieden & Kennedy

Today, Nike dropped the second installment of their “Risk Everything” football campaign, and pulled out all the stops. The stars of the first commercial, Neymar Jr., Rooney, and Ronaldo are back, but this time Nike brought in some additional soccer stars and some special guests for the 4 minute short film entitled “Winner Stays”.

“We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.” said Nike Chief Marketing Officer, Davide Grasso.

Source: sbnation – http://bit.ly/QLzRnT

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This entry was published on April 25, 2014 at 2:59 pm. It’s filed under TV, Web and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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