Elders are always a source of knowledge, even if they’re lonely.

Client: CNA
Agency: FCB Brasil

It’s such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them?

FCB Brazil did just that with its “Speaking Exchange” project for CNA language schools. As seen in the touching case study below, the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally.

The differences in age and background combine to make the interactions remarkable to watch. And the participants clearly grow close to one another, to the point where they end up speaking from the heart in a more universal language than English.

The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students’ development.



Source: adweek – http://bit.ly/1osQtfQ

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This entry was published on May 8, 2014 at 9:14 am and is filed under Web. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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